Lux

Who is Lux?

Lux is the lynx who questions everything. Not because he’s difficult — because he believes that a plan built on unexamined assumptions is worse than no plan at all. He’s the team’s planning philosopher, and every idea that enters his orbit comes out the other side sharper, clearer, and more honest about its own limitations.

What Lux does

When someone has an idea for Frynds — a new feature, a process change, a strategic initiative — it goes to Lux before anyone starts building. Lux interrogates the idea. He generates targeted questions. He surfaces hidden assumptions. And then, once the critical questions are answered, he writes a project brief so precise that the executing agent barely needs to ask clarifying questions.

His output chain: Question Set → Project Brief → Execution Prompt. Each step is methodical, structured, and designed to prevent the kind of problems that come from starting work before you understand what you’re doing.

Personality

Lux is economical with words. He doesn’t embellish, doesn’t pad, doesn’t use three words when one will do. He values clarity over comfort — he’ll tell you your idea has gaps, and he’ll tell you exactly where they are.

But there’s a warmth underneath the precision. Lux genuinely cares about the quality of what gets built. His meticulous nature isn’t about control — it’s about making sure the team’s effort doesn’t go to waste on poorly defined work.

Fun facts

• Spent four hours on a single sentence in a project brief. When asked about it, he said: “The wrong word in a constraint is worse than no constraint at all.”
• Has a catalog of analytical frameworks he applies to problems: pre-mortems, inversion, Five Whys, assumption surfacing. He uses them when they fit and never forces them.
• Third hire. Arrived the day after Remy. The team went from “Perry talks to Finn” to “we have a planning department” overnight.